Peer-to-peer webinar growth

Increase your webinar registrations by 30% without ads

Turn your success page into a referral machine. Empower registrants to share your webinar instantly via LinkedIn, Slack and more.

GoToWebinar Microsoft Teams HubSpot Add to any registration page in under 2 minutes

Growth marketer professional
Built for webinar-driven growth

How it works

This is how you turn participants into promoters.

1. Create
Branded social assets

1. Create

Auto-generate beautifully designed, personalized social assets for every speaker and attendee.

2. Enable sharing
Your new success page

2. Enable sharing

Zero-friction sharing for your users. Add one-click posting (LinkedIn, Slack, WhatsApp, etc.) to any registration flow. It takes 2 minutes to set up and totally transforms your conversion loop.

3. Track every referral
Full visibility into dark social

3. Track every referral

See exactly who is driving your growth. Unique links track shares by channel, including 'dark social', like Slack and WhatsApp groups.

Stop recycling leads. Start generating new ones.

Many webinars fail to generate net-new leads because they only reach the people already in your CRM.

Old world

Stagnant growth

  • The Database Ceiling: You're marketing to the same 5,000 people over and over. Net-new leads have flatlined.
  • The $200 Lead: Average B2B webinar CAC now sits between $150–$250 in ad spend. Scaling is becoming prohibitively expensive.
  • The Dark Social Blindspot: 80% of referrals happen in private Slack/WhatsApp groups where you have limited influence and visibility.
New world

More reach with Rally Ops

  • Beyond Your CRM: Every registrant becomes an advocate, introducing your brand to high-value peers your ads can't reach.
  • Zero-Cost Acquisition: Turn 100 webinar sign-ups into 130+ registrants. Drop your blended CAC by 25% instantly.
  • Track the Untrackable: Gain 100% visibility into Dark Social with unique deterministic links for every share.
Results

Turn your participants into promoters

Marketer Marketer Marketer Marketer Marketer
Trusted by 100+ growth marketers
0%+

Organic growth

Turn every 100 registrations into 130+ MQLs by empowering your participants to promote your webinar for you.

0%

Reduction in CAC

Stop paying for LinkedIn clicks. Leverage your existing traffic to lower your blended CPL.

0.0x

Higher conversion

Our data shows registrants from peer recommendations are 260% more likely to attend.

Built for high-trust industries

Peer recommendations drive conversions where ads fall flat.

SaaS/Tech

Lower CAC by turning users into thought leaders.

Legal/Finance

Secure peer-to-peer registrations for professional services webinars.

Healthcare

Reach niche doctor circles via colleague-to-colleague recommendations.

Education

Build FOMO with student-driven social sharing.

Frequently asked questions

Everything you need to know about Rally Ops.

How do you track Dark Social?
We generate unique deterministic links for every registrant. When their peers click through from Slack, WhatsApp or email, we attribute the referral back to the original advocate.
Do registrants actually share this?
Yes, because we provide 1-click social posts that make them look like experts. Registrants get pre-designed LinkedIn posts, custom graphics with their headshot. It's a win-win.
Does this replace my registration page?
No, we provide a custom success screen as a URL. You simply add that URL to your webinar platform registration settings (most platforms allow you to add a custom success screen). This will then enhance your registration flow, where intent is highest. After someone registers, they're directed to an interactive advocacy screen, instead of a static confirmation with nothing on it (the standard webinar 'dead-end' success page). Your existing registration flow stays exactly the same.
Which webinar platforms do you support?
Rally Ops is built for the 2026 tech stack. We offer native integrations with Zoom, Goldcast, ON24, Livestorm, and Demio, as well as CRM syncing with HubSpot, Salesforce, and Marketo.
How is this different from just adding "Share" buttons?
Standard share buttons are generic, poorly implemented and rarely clicked. Many webinar platforms don't even offer them. Rally Ops adds incentives, personalization and social proof. We give registrants a reason to invite their peers.

Ready to turn your attendees into your marketing department?

We are currently in closed beta. Join the waitlist for early access to the Viral Loop engine.

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